Music marketing is essentially the intersection of music and marketing – that much should be obvious.

But here’s an analogy that will further clarify how it works and why it’s necessary.

When a business launches a new product, it needs to promote that product. Even if the product itself is amazing, and it serves an audience, if no one knows about it, the business serves no one and makes no money.

Music is very much the same way in that even after it’s been distributed, it still needs to be promoted. But it’s also different from launching a product in that you can’t create a need for music (more on that later).